This program will focus on improving the image of the Kosovo Government and building Kosovan trust in governmental institutions. Currently, media in Kosovo see themselves as ignored by the Government since they consider that the Government is not hosting frequent press conferences and do not see public officials participating frequently in public debates. Consequently, media tend to focus on negative news reporting on GovernmentÕs work, with the understanding that negative media 18 | P a g e coverage has more potential to affect political attitudes. Two-way communication between government and media is essential, and information must flow in a timely manner to the public. Currently, the Government does not have sufficient communication with media or citizens, thus creating space for misinformation in institutions. Participants will primarily focus on the governmentmedia relationship and how media and government can work together to build public trust in government institutions. Participants will be exposed to U.S. best practices of collaboration between media and government actors at national, state and local levels from the legislative and executive branch alike. The project will also discuss the roles and responsibilities of media organizations to deliver accurate, timely, and true information to the public about the governmentÕs work. This project is important because it will enhance KosovansÕ access to accurate information about important international integration processes, including the Kosovo-Serbia Dialogue process, as communication plays an essential role in effective public relations.